Communicating is clearly crucial when it comes to employee share plans. Employees need to trust and understand the share plans and benefits being offered by their employer. Being transparent through all stages of the lifecycle is key to building and retaining this trust. It helps to encourage employees to participate and connect with the company’s employee share plan, which in turn helps build employee loyalty.
Whilst the communications do play a significant role, it is important that the employee journey to obtain information is easy, reducing the frustration often experienced by digital natives. This means an omnichannel experience is essential to meet employee channel preferences and ensuring they have easy access to all the information they need.
As digital adoption continues to increase, companies need to ensure their digital experiences are easy. Having a strong mobile strategy is key. Computershare has seen the adoption of the EquateMobile app increase over the years, with a 34% increase of active users in 2021 since 2018.
